In Rio de Janeiro, young people undertake in the fashion sector and value peripheral identity

Recorded in Baixada Fluminense, the episode of the program Slab Chat, this Thursday (20th), welcomes two young people from Rio de Janeiro who have put into practice their dream of creating their own clothing and accessories brand. In addition to exchanging experiences, they talk about the creative process, inspiration and financial sustainability to maintain a business.

Read more: “Without real data on the favelas, how will public policy be implemented?”, says a resident of Jacarezinho

The universe that involves thread, needle and fabrics is a heritage rooted in the family of fashion producer Ana Victoria, a 26-year-old trans woman, born in the KM 32 neighborhood in Nova Iguaçu. In the program, she says that since she was a child, she admired her grandmothers and mother sewing at home.

However, his interest in the technique arose when he started not to identify with the modeling of clothes in department stores. In 2013, the fashion production course at the National Service for Commercial Learning (Senac) expanded its horizons, according to her account.

She is currently preparing the launch of her first collection in the copyright brand called @umanaoficial on Instagram, while producing pieces to order and offering repair, customization and dyeing services in the neighborhood where he lives. For Ana, fashion as an expression of her gender identity went beyond the individual sphere.

“I was ashamed to say that I sewed, that I wanted to make fashion, these were things that were not said to me. When we unlock all this, people notice the evolution. Today I make a difference, being a trans person, LGBT and coming out of this place of marginalization. My dream is to have my brand here where my roots are”, he said in an interview with presenter Juliana França.

identity redemption

Rescuing peripheral identity in the fashion world is also important for Adan Chenkov, 28, founder of @deepsideoficial in Instagram. “Our proposal is to show that people are beyond aesthetics, there is always a story behind it”, he says. He says that the objective of giving life to his own clothing brand comes from his first job.

“Whoever sells clothes, sells R$100,000 and earns a minimum wage. It was something I liked, but it wasn’t my dream. I decided to go straight in and have a brand”, adds Adan, born in Santíssimo, a neighborhood in the West Zone of Rio.

Sales started in July 2020 and the team is already preparing the launch of the brand’s third collection of shirts, caps and bags for this year. “In this new creative process we are going to bring roots, well talk on the slab, carioca. It will be focused on Brazilian aesthetics to show that there are incredible things in the favela, but no one sees that side”, he said in an interview with the program.

Source: BdF Rio de Janeiro

Editing: Mariana Pitasse


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