The pre-campaign of former president Luiz Inácio Lula da Silva (PT) has increasingly focused on street activities. This week, PT was in Rio de Janeiro and Bahia participating in events alongside political leaders, artists and students.
A survey carried out by researcher Fábio Malini, a specialist in network analysis, shows that the intensification of Lula’s face-to-face activities has had an impact on the increase in interactions in PT’s profiles on digital platforms.
:: Lula surpasses Bolsonaro in digital presence and is the most popular candidate on the networks ::
Em uma série de publicações em sua conta no Twitter, Malini aponta que Lula chegou a superar o presidente Jair Bolsonaro (PL) em interações no Instagram de 24 a 29 de fevereiro, mesmo com cinco vezes menos seguidores. According to him, “the lulista street already vitamin the interactions” in the account of the ex-chief executive.
“Lula starts to go out, knowing that he has a great damming of desire from his militancy to engage in the PT campaign. , says the researcher.
Another factor pointed out by Malini as a determining factor for Lula’s “takeoff” on social networks is the role of digital influencer accounts that are not directly linked to politics.
“In addition to the street, Lula reaps the impact of the strategy of walking, side by side, on Instagram, with great digital influencers. He leaves the PT bubble, while Bolsonaro, on the contrary, is trapped in his”, he says.
“To give you an idea. Of the 10 most popular posts with the term ‘bolsonaro’ on Instagram, in the last week, 9 (NOVE!!!!) are from influencers, such as shocked, ginaindelicada, hugogloss, nazareamarga, accounts that have audiences huge and heterogeneous. If Lula appears with the Ludimilla Where anitawhich Instagram mega-accounts do you think will resonate with the “frill”?” says Malini.
Editing: Vivian Virissimo