Finnish Moomin Characters, due to sanctions and its own position, has stopped issuing new licenses and renewing existing agreements for the use of Moomin characters in Russia. The company is managed by the heirs of the Finnish writer and artist Tove Jansson. VPost writes about this with reference to an employee of the Brand4rent agency, which represented the interests of Moomin Characters in Russia.
According to him, the issuance of new licenses has been temporarily suspended “due to what is happening in the world.”
Last week, one of the largest Moscow shopping centers “Afimall” canceled the children’s holiday “Spring Moomin Festival” due to the revocation of the license by the copyright holder. According to VPost, this is not a one-time incident.
Moomin trolls are the main characters in a series of books by Tove Jansson about fabulous creatures leading a human lifestyle. Moomin books have been translated into more than 50 languages, and cartoons have been shown in more than 124 countries.
Tove and her brother Lars formed Moomin Characters in 1958, and the company is still run by members of the Jansson family. Moomin licensed products are primarily tableware and souvenirs, including the famous porcelain Moomin cups, which remain one of Finland’s main exports.
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