WhatsApp has become, in recent years, one of the most important social networks when it comes to information and mobilization. A DataSenado survey shows that, in 2019, 79% of Brazilians had WhatsApp as their main source of news.
Mastering the application is essential and everyone already knows that. What our course proposes is the study of tools that provide conditions for expanding work with groups, communities and broadcast lists. If professionalized, work via WhatsApp can take on major proportions and become an important strategy for disseminating journalistic content to counter the network of lies and fake news, and dispute ideas in society.
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The “Occupation and strategies for WhatsApp” course is in person and takes place on September 20th, in Belo Horizonte (MG), from 8am to 5pm.
Conducted by Brasil de Fato MG, the course’s main mentor is the Movimenta.Aí team, a program that has been used by various entities and parliamentary mandates. Our menu is designed for press advisors, mandate advisors, union journalists, parliamentarians, union directors and other interested parties. No previous training is required.
Let’s delve deeper into how WhatsApp’s “culture” works, that is, the forms of interaction that have been most successful, such as the use or not of audio, the “good morning”, the call to action and other types of engagement creation .
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We will also study how a WhatsApp automation program works and all its potentialities. With a spreadsheet with thousands of contacts, it is possible, for example, to transform it into groups in a few hours. Scheduling the sending of messages, producing reports and massive group administration are also tools that we will study.
8am to 10am: Debate: why and how to occupy WhatsApp networks?
In a context where fake news spreads rapidly on social media, it is essential to create and maintain a digital community of WhatsApp groups as part of an effective strategy to combat misinformation. It is also one of the most potent mobilization and campaign networks.
10:30 am to 12 pm: WhatsApp language
The language used on WhatsApp plays a key role in effectively communicating with the public. How to make impactful and viral messages? What content can be merged to bring more engagement?
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1:30 pm to 5:00 pm: Network and automation strategies
Advanced strategies for building groups and converting users using the Movimenta.Aí platform. Techniques will be covered to expand the contact network, create segmented groups and establish a lasting relationship with community members.
Occupation and strategies course for WhatsApp
Date: September 20, 2023
Hours: 8am to 5pm
Location: Affemg – Rua Sergipe, 893, Savassi, Belo Horizonte
Certificate of nine hours completed.
Investment of BRL 220
Vinícius: (31) 9 8538-7901 or Luiz Paulo: 38 99956-7009
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Source: BdF Minas Gerais
Editing: Larissa Costa