Owner of the Jornalística Gazeta de Santo Amaro Ltda, which brings together five neighborhood newspapers in São Paulo, Rafael Henrique Rodrigues Pistori is an advisor to Mayor Ricardo Nunes (MDB) and has been working in his office since July 12, 2023, when his appointment was published in the Official Gazette.
Per month, Pistori receives R$12,154.88 as an advisor to Nunes. In the mayor’s office, the businessman is responsible for the agent’s relationship with the leaders of São Paulo residents in different regions of the city.
Brasil de Fato found that among Pistori’s duties is also the relationship with owners of neighborhood newspapers, the sector in which he operates and where Ricardo Nunes made his career. The mayor founded, in 1988, the newspaper Hora da Ação, which circulated in the south zone of the capital of São Paulo.
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The newspaper Folha de São Paulo announced, last Friday (22), that the five newspapers run by Pistori, all in the south of the capital, receive R$55,000 per month in advertising from the City of São Paulo. The information was confirmed by Brasil de Fato.
Pistori’s communications group includes Jornal de Moema, Interlago News, Itaim News, Gazeta de Santo Amaro and Gazeta do Brooklin & Campo Belo. Vehicles frequently publish positive news about São Paulo City Hall and announcements of works or the opening of public facilities in the south zone.
Sources linked to City Hall informed Brasil de Fato that Pistori is Nunes’ trusted man to ensure a good relationship with neighborhood newspapers and maintain positive publicity for the mayor, who intends to be re-elected in 2024.
In an interview with Brasil de Fato, Pistori considered the coordination with businesspeople in the sector. “I’ve been working at a neighborhood newspaper for almost fifteen years, which has a particularity, it’s very close to the population, which makes the newspaper’s director or editor become a neighborhood leader. So, I ended up becoming a leader neighborhood. Due to this experience, I ended up being invited to the position, to be an articulator with the communities, with the culture and sports departments with local governments, and to make City Hall closer to the population. Neighborhood newspapers are within this context, mainly based on my experience.”
On August 17th of this year, Pistori would have been the organizer of a breakfast held by Ricardo Nunes with owners of neighborhood newspapers in Jardim Ângela and M’Boi Mirim, in the south zone of São Paulo.
Pistori publicized the event on his social networks and later published a photo with the mayor, announcing the meeting, with the caption: “Breakfast with the local press.”
The businessman denied that it was related to the event. “It wasn’t me who articulated this agenda, that’s not up to me, it was the Civil House.”
On August 28, Ricardo Nunes’s advisor would have organized the meeting between owners of neighborhood newspapers in the east zone with the Secretary of Climate Change of São Paulo, Gilberto Natalini (PV).
Jornal da Villa, which circulates in the region of Parque São Lucas, Vila Industrial and Sapopemba, neighborhoods in the east zone, published the photo of the meeting. Three days after the meeting, on September 1, the vehicle printed on its cover that “Mayor Ricardo Nunes signs the beginning of construction of UPA Sapopemba”.
The businessman also contested his involvement with the secretary’s agenda. “Gilberto Natalini’s meeting was not scheduled. That visit was made with two neighborhood newspapers in the east zone. When this agenda took place I was at City Hall and I went there and participated. I only participated because I was already there”, explained Pistori.
Asked whether there would be a conflict of interest in bringing a businessman from the sector into the mayor’s office, the City of São Paulo sent a less than conclusive note to Brasil de Fato.
“The allegations presented are untrue. The communication actions of São Paulo City Hall are available in accordance with current legislation”, says the text in full.
Editing: Nicolau Soares